Hello Tim,
Here are the analytics that we would like added on Instagram and Facebook reports columns and graphs sections.
  1. Facebook General Reports: Add a Post Summary section showing the month's total post, comments, reach, shares, reactions, and engagement rate. (just like what you guys did on Instagram). For the engagement rate, we are using the formula Total Engagement / Total Reach x 100
  2. Instagram General Reports: Add a section for the month's total engagement rate
  3. Facebook Individual Post Insights: Add columns for post reach, and engagement rate
We are also using Engagement Rate by Reach
total number of engagements per post / reach per post * 100
Thank you so much.